Blog · Field Notes

Methodology, research, engineering. Nothing for traffic.

We publish what we learn while building the protocol — including the things that don't work. This is not a content marketing channel.

01 · Company5 min

We won INCUB4TE. Now we ship the protocol.

MindShift just took Stage 2 of INCUB4TE with a thesis nobody in the room had heard before. Here is what we won with, and what we are doing in the next 90 days.

Eryk Czekalski
02 · Research8 min

The PTI explainer — why we built our own index instead of using a survey.

Self-report doesn't survive contact with executives. Here is how the Proteus Transformation Index fuses HRV, GSR and behavioral signals into a single number you can defend in front of a board.

Michał Piaskowski
03 · Engineering6 min

Why we built scenario generation on Claude Opus.

Picking a frontier model is a real architectural decision, not a vibe. Here is exactly why we run scenario orchestration on Claude Opus 4.6 and where we deliberately don't use it.

Eryk Czekalski
04 · Science7 min

The Proteus Effect, explained without academic jargon.

Yee and Bailenson didn't publish a marketing claim in 2007 — they published a finding that has been replicated 56 times. Here is the version your CTO will accept.

Eryk Czekalski